My client is a hugely successful women's health and wellness company based in Santa Monica. Founded in 2018, they have already made significant strides in the market with their female-focused supplement line, amassing over half a million customers! Due to continued growth and expansion they are looking to hire a VP of Product.
As a VP of Product you will:
- Identify unmet customer needs, new categories, new ingredients / form factors to build a roadmap with innovative products
- Build our presence in existing categories where we have demonstrated success, while identifying new categories that are consistent with the company’s overall goals
- Clearly synthesize recommendations and gain approval and buy in from executive leadership team
- Design quantitative and qualitative research approach to support product prioritization and design
- Develop framework and analyze clinical studies to provide claims data to marketing team on individual products
- Design product testing and data collection approach
- Design customer surveys, interviews and focus groups to gain deep understanding of customer needs and behaviors related to specific products
- Develop product concepts based on comprehensive research; pitch concepts to executive leadership team
- Collaborate with suppliers, researchers, legal, and other stakeholders to develop formulations, analyze risk and establish claims
- Drive clinical claims and consumer testing during development process to support marketing
- Translate products into clear value propositions with defined customer targets in support of marketing team
- Develop and communicate product education materials across the organization
- Report out on metrics to executive leadership and key stakeholders
- Identify and recommend areas for improvement / product optimization
- Drive alignment cross-functionally and with key stakeholders
Skills:
- 8+ years experience driving product function, including innovation & strategy, development and launch at CPG or Pharmaceutical company; supplement experience preferred
- Expertise in strategy development and product management with analytical approach to evaluation of new opportunities / categories and existing products
- Demonstrated track record of successfully growing businesses and product portfolios by developing and executing innovative product roadmaps
- Proven ability to identify key customer segments, needs and gaps and design fit-for-purpose solutions with a clear value proposition
- Passion for women’s wellness with a focus on problem / solution identification
- Executive level business acumen and communication skills; skilled at gaining input and buy in from cross-functional stakeholders and synthesizing perspectives into final decisions
- Experience in project management, with the ability to manage multiple external and internal stakeholders
- DTC experience preferred
- Bachelor’s degree; advanced degree preferred