What you’ll be responsible for in this role:

1. Lead the development and execution of a comprehensive outbound marketing strategy. This includes managing campaigns across multiple channels to drive a qualified pipeline for both inbound demo requests and freemium product trials. Key channels include:
   1. Events: Drive the strategy and execution of our top ROI channel—both in-person conferences and webinars. You'll collaborate closely with our sales team to ensure effective pre-event and post-event prospect outreach and nurturing. Your role will involve enhancing our existing playbooks, optimizing tracking and tools, and innovating engagement strategies to maximize impact.
   2. Content: LinkedIn is our #2 channel for ROI. You'll boost our reach and conversions by expanding our strong LinkedIn presence and engaging our community of 100 evangelists. Working closely with the Marketing team (and me!), you'll help build a “movement” to capture the hearts and minds of our prospects, customers, and subject matter experts in our space.
   3. Email: Craft and execute email campaigns to engage and convert target accounts. This includes designing Account-Based Marketing (ABM) strategies, supporting field/event marketing, and running regional campaigns. Utilize insights from our own product data to deliver highly personalized and contextual emails.
2. Oversee our SEM and paid marketing teams, effectively managing demand generation budgets to meet and exceed ambitious company goals. Manage $1.5-2 million in annual spend.
3. Report, analyze, test, and iterate: Regularly measure and analyze channel performance, generate insights, and make informed decisions to improve the strategy.
4. Work closely with Marketing, Revenue Operations, and Sales: Collaborate with team members and cross-functional partners to ensure alignment on goals, metrics, campaign approaches, and processes.
   

You will probably love this role if:

• You think strategically and act autonomously. You have a unique strategic point of view, use data-driven insights as your guide, focus on impactful short and long term strategies, are fearless in asking the right questions, and have a bias for decisive action.
• You are customer focused. Customer wellbeing is at the heart of everything we do. You prioritize customer value and fit, always seeking to exceed expectations.
• You excel at building trust with cross-functional teams. As a B2B SaaS company, our sales process involves tight collaboration across all teams. You have strong interpersonal skills and can build and maintain collaborative relationships across different departments.
• You are a mad scientist. You get excited about experimenting, executing and systemizing new marketing channels. Potential channels include Meta, YouTube, Google, X, and more.
• You seek out and weild cutting-edge tools. Including automation, intent and personalization tools like Hubspot, Customerio, Seamless, 6sense, and reporting tools such as PostHog and Metabase.
  

This role is not for you if:

• You don’t already have a world-class mental model for how to run successful demand generation. Experience going from 1-10M ARR at two separate organizations with a deep understanding of business unit economics are essential for this role.
• You aren’t able to operate with autonomy and execute channel strategies from end to end. As one of our company's core operating principles, we prioritize ownership. We will provide clear ownership over a specific scope of work and trust you to own your work. You should be proactive and resourceful.
• You aren’t comfortable working with lots of numbers. You will need to own your numbers and report on them weekly with reliable data. While we have data resources to help get the numbers you need, it’s crucial that you design the best way to leverage data analysis for your decision-making.
• You are a grow-at-all-cost marketer. Although we’re all for getting creative with testing and tooling, helping customers should be at the heart of everything we do. We don’t have room for tactics that erode brand trust or damage the relationship with our potential customers, even when these tactics can boost numbers temporarily.
• You aren’t able to travel. While we will ensure that the team shares the responsibility of attending some events, you will need to be comfortable being on a plane at least quarterly in this role. This will be particularly true in the first couple of months as you refine the playbooks and upskill the team.
  

Compensation

• OTE is $160,000 - $205,000 depending on experience and location

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• Unlimited PTO
• Medical, dental, and vision insurance
• Parental leave
• 401k
• $500 home workstation benefit and equity

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