Our Client, Chew On This is a media company that works with some of the most authoritative thought leaders within the eCommerce and CPG industry.
It started off as a podcast and newsletter from Ronak Shah and Ashvin Melwani, The founders of Obvi (a 8-figure supplement brand), but quickly turned into a media hub that helps thought leaders share their expertise as well as monetizing it. They are seeking a Growth marketer who will support an array of client initiatives focused on growth, paid media, & digital marketing to drive growth for user/customer acquisition.
Responsibilities + Scope of Work
- Strategic Growth Planning: Develop and execute innovative growth marketing strategies to drive rapid user or customer acquisition, leveraging a mix of digital marketing, organic content, and unconventional tactics
- Experimentation and Optimization: Design and implement experiments and A/B tests to optimize key metrics such as acquisition cost, conversion rate, and retention rate, iterating on successful strategies to continuously improve performance
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, copywriting, and analytics, to align growth initiatives with overall business goals
- Conceptualize and implement viral marketing campaigns incentive based programs to drive organic growth and amplify reach, leveraging social sharing, incentivization, and network effects to maximize impact.
The ideal candidate is someone who:
- Has a proven track record of success in previous roles, showcasing tangible results and achievements in driving business growth through innovative growth marketing strategies
- Possesses a natural inclination towards creativity, constantly seeking innovative solutions and unconventional approaches to drive business growth
- Maintains a curious mindset, strong knowledge of DTC industry trends, emerging technologies, and best practices in growth hacking to fuel continuous growth in our media entities.
- Has strong knowledge of the digital media landscape and is on the bleeding edge of trends and technology
- Is an outside the box thinker, constantly ideating on new ways to drive results
